06 June 2007
It's with some humor I watch the outrage around the London 2012 Olympics logo. Back in the mid-nineties, I lived in Atlanta. They were ramping up for the Olympics they were hosting. And they came up with a "awesome" mascot which was announced with great fanfare.
Yeah, that's inspiring, patriotic, and definitely a gob of blue goo. The idea was that he could morph into lots of things. It, like the London 2012 logo, seems to have been designed to be open-ended, to encourage "participation" by us random folks or some such, so we could imaging the abstract possibilities of what the mascot/logo could possibly represent.
Logos and mascots are not necessarily group sports. "Hey honey, let's go look at the logo and imagine what it might be" is not something I say on date night. They can be witty. They can be creative. They can be unexpected. But they should probably also be straight-forward and not involve any user-serviceable parts.